Half of 2011, the solar industry out of business or will be

 2011, the solar water heaters, home appliances has once again been included in the list, winning as many as 243 companies, plus enterprise is not successful, the new year, the solar water heater market competition is still fierce , there are indications that 2011 could become a solar energy market,

lack of brand awareness, corporate digging its own grave

Recently, Beijing, Tianjin and other associations of 24 provinces and cities issued jointly organized survey of solar water heaters The results showed that 4 percent over the winter can not use solar water heaters.

the same time, also released the findings of solar water heaters in winter led to low. Another poor freezing machine, such as the effect of poor water tank insulation, hot water can heat; pipe freeze plugging, poor water circulation. The businesses or consumers to assemble their own solar water heater problem more prominent.

well known in the solar industry many enterprises, the development of good and bad, the standard is not perfect, brand awareness is poor, consumers do not refer to the purchase of standards, coupled with excessive speculation business, resulting in frequently appear.

findings not only issued a warning to consumers, but also tell the consumer how to choose a qualified solar water heaters, warning associations, consumer awareness, will inevitably affect the survival of enterprises and development.

successful enterprise strength disparity, competition results of specifications for the 190 and 210 models. The main products of most companies in the industry is still in the 180 stage, and some places even 160 or main product.

solar industry, the majority of small and medium enterprises, these enterprises in terms of R & D, marketing, or in the service, equipment upgrades, etc., can not be with the industry leading enterprise technology counter. With some employers in the solar in the strength does not match the competition, some enterprises must be eliminated in the competition. Solar Energy Industry Association

responsible person, the rise of China's solar energy industry as a short time, the overall development is not balanced, the product quality varies greatly, in terms of reliability, durability and comfort and so has a significant gap, a number of technology, quality, service-related small and medium enterprises to be eliminated, but is inevitable.

homogeneous competition, Rush price is bound to lead considerable number of enterprises as a small scale, brand awareness and poor reasons, new research and development, renewal of equipment, marketing, etc. are subject to severe constraints, in pursuit of so-called war, an industry observers have questioned: Finally, self-defeating. the case of the absence of mature

can learn from, plus a number of industries and enterprises, product homogeneity, the homogenization of the market mode of operation, leading companies into low-level extricate themselves, the most direct consequences of price warfare is their own argument of

ignored the city lost the rural,