Guorui City Shopping Center in a difficult business of raising

 How the new business district within the project quickly break out of the shop to see this issue need to think
protagonist: Guorui City Shopping
development enterprise: Guorui district-owned real estate
: Chongwenmen opposite the New World
Project Location: Regional home shopping
Keywords: popular support deserted tough business
2009   12 of 26, the first weekend after Christmas, the Beijing New World Department Store Chongwenmen district within the crowded , shopping, bustling crowd. but this time with the New World Shopping Center just across the road Guorui City Shopping Centre is a desolate, is going through difficult since the opening of business support.
Guorui huge city a deserted shopping center, Even playing the same promotional discounts, but also failed to attract shoppers to visit. Guorui City Shopping Centre opened in June 2009, it has been more than six months, the high-end shopping center in Beijing in 2009, in the context of proliferation of heavy volume, is experiencing difficult since the opening of business support.
Guorui City Shopping Centre when it opened the brand is about 70% settled, over half a year when the state has not yet reached full rent, currently only the basement and a layer of clothing catering Street Brand settled in a more full, more than four floors of commercial premises for rent is still heavy volume shopping centers in Beijing .09 blowout, gold Maison, Kwok Shui City shopping mall, shopping center and other projects are You Tang popularity appears deserted situation. The reason is partly because increased short-term market competition within the heavy volume, even more important reason is that shopping center on the lack of features in positioning itself.
advantages and disadvantages of Glory City:
Advantages: mature Chongwenmen shopping district Disadvantages: Shopping Center Location Shopping is not clear
lack of overall planning and orderly distinctive high-end residential area
back a certain lack of competitive advantage relative to the New World
settled in the orbital environment and convenient transportation deficiencies
brand appeal